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Multijobs

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About Us

Empowering Creativity: Building Businesses and Jobs In Europe’s Creator Economy

For centuries, Europe has been a cultural powerhouse, exporting its art, theatre, literature and music to all corners of the globe. From Renaissance masterpieces to the symphonies of Beethoven, Europe’s developers have actually shaped the method countless individuals we think of and experience the world.

Today, this legacy continues, however in a vastly different landscape. The digital age has changed how material is produced and shared, democratising the tools of development and breaking down old barriers to access. Anyone with a smartphone and a stimulate of creativity can now become a material producer and reach a worldwide audience.

Platforms like YouTube have actually become central to this brand-new environment. These platforms not just empower developers to share their stories, but also drive financial growth and community structure in ways inconceivable just a couple of decades ago. Today’s creators are not restricted to the salons of Paris or the auditorium of Vienna — they are reaching millions from home studios, transcending borders with a single upload.

In 2022, YouTube’s creative community alone added over EUR5.5 billion to the GDP of the EU27 — and supported more than 150,000 full-time equivalent jobs. According to Oxford Economics, 7 out of 10 European creators who generate income from YouTube agree that the platform helps them export their material to worldwide audiences which they would not access otherwise.

We need to encourage the work that young creators are doing, and assistance platforms and creators alike

This changing landscape was the focus of a recent discussion at the European Parliament in Brussels, where policymakers and YouTube creators came together to check out the profound effect of the creator economy. By taking a look at how platforms like YouTube are reshaping the imaginative community, the occasion highlighted the potential for European developers to not just amuse however to generate jobs and strengthen Europe’s cultural footprint worldwide.

Zala Tomašic, an EPP MEP from Slovenia and a member of the CULT Committee, started the conversation with a personal story, job exposing that she had once harboured ambitions to be a «YouTube star». As a child she created a channel, but her aspirations fell at the very first hurdle when she understood rather how much knowledge is required across modifying, job noise, lighting, recording, and marketing for material creation. «Companies use big departments to do what a creator does by themselves, all by themselves,» she kept in mind.

Gaspard G — another of the attendees — was more successful in his attempts at building a career on YouTube. G started posting on YouTube at the age of 10, and soon began his own channel, covering a mix of politics and existing occasions. Ever since, his channel has grown to more than 1.1 million customers. He is also the founder of a creative media agency, representing creators on YouTube, Instagram, TikTok, and LinkedIn.

Earlier this year, he was selected Secretary General of the Union of Influence Profession and Content Creators (Union des Métiers de l’Influence et des Créateurs de Contenus, job or UMICC), the first expert federation devoted to the influencer sector in France. In his speech about becoming of a successful creator, he highlighted the increasing power and responsibility of YouTube creators, some of whom progressively surpass conventional media outlets in reach. This brings with it duty to professionalise, he stated. Alongside supporting and representing influencers, UMICC intends to create acknowledgment and ethical requirements for online developers, to bring it into line with other recognised occupations.

MEP Tomašic worried that, while policy-makers should address some challenges such as and the spread of mis- and dis-information, they need to not lose sight of the «huge favorable elements» that platforms like YouTube bring. «They produce an environment where individuals can access info, get rid of barriers to the spread of knowledge, and open amazing opportunities for employment and innovation,» she said, noting the number of business owners and little organizations utilize these platforms to reach more comprehensive audiences and developing their brands while developing brand-new job chances. Additionally, she noted how social media continues to magnify advocacy and awareness on social issues, offering an effective tool to activate neighborhoods and drive modification.

To make sure Europe understands its possible as a worldwide hub for imagination, she prompted policy-makers to do more to support digital skills advancement. «We need to increase the digital literacy skills. We require to buy the digital space. We require to motivate the work that young creators are doing, and we need to support platforms and creators alike,» she included.

Veronika Cifrová Ostrihoňová MEP, a former journalist, echoed these ideas, but expressed her concerns about the function of social networks in spreading misinformation. «Even though social media is a terrific tool for us to utilize, it’s just a tool,» she stated. «We need to take on concerns like misinformation, disinformation, and algorithmic blind spots.»

David Wheeldon, Managing Director and Head of EMEA Government Affairs and Public Policy at YouTube, job highlighted the platform’s distinct position in the innovative economy. YouTube not just provides a space for creators to share their work but also drives economic and community advancement. Creators are not simply developing professions on their own. As Gaspard G programs, they are also forming the future of media by producing jobs and building entire media business and sectoral organisations. As Wheeldon highlighted, YouTube creators in Europe are reaching a worldwide audience, with 65% of their watch time originating from outside the continent. This broad reach presents an opportunity for European creators to purchase their culture and imagination, job extending their impact worldwide.

Looking ahead, YouTube is checking out innovative methods to help developers reach even larger audiences. Wheeldon announced the approaching growth of AI tools, such as YouTube Aloud, which utilizes AI to dub developers’ voices into other languages. «We are going to introduce YouTube Aloud in more and more languages in Europe, where AI will take your voice and lip sync and you will be talking in another language,» he discussed. «We have actually got 5 languages up and running, and we’re going to develop that gradually. This develops an enormous chance for all creators in Europe to access audiences across the continent and beyond.»

The event underscored the need for policymakers to acknowledge the potential of the creator economy and cultivate an environment that nurtures digital abilities. MEP Tomašic kept in mind that the imaginative economy uses young individuals a distinct chance to turn their enthusiasms into professions. «60% of Generation Z and millennials desire to turn their pastimes into an occupation,» she said, highlighting the sector’s significance to future job markets.

By investing in digital literacy and supporting platforms that empower developers, Europe can solidify its position as a global center of creativity and development. As MEP Tomašic concluded, the creator economy isn’t practically private success — it has to do with constructing a lively, sustainable cultural and economic environment that benefits all of Europe.

Multijobs - Бьюти мастера, маникюр, стрижка, брови, ресницы в Московской области

Мастера и стилисты постоянно повышают свою квалификацию, Multijobs - Бьюти мастера, маникюр, стрижка, брови, ресницы в Московской области. Работает большое количество разнообразных салонов красоты и частных мастеров. Получить гарантию идеального качества и множество преимуществ, целесообразно выбирать лучшие салоны красоты. Автоматически можно рассчитывать на безопасность, надежность, комфорт предоставленных услуг.

Качества, которыми обладают салоны красоты:

Индивидуальный подход и грамотные консультации. По телефону можно записаться, проконсультироваться, получить информацию об услугах. Напоминание о записи пришлют в смс. Также вам помогут ежедневные посты в соцсетях с работами мастеров. Приходите на консультацию, поговорите с одним или несколькими специалистами и сделайте свой выбор. Посетите студию красоты, расположенную рядом. Если хотите записаться на комплекс процедур, можно организовать несколько услуг одновременно в один день.

Косметические средства и оборудование премиального класса. Работа с дорогой косметикой, это главное, на что обращают внимание опытные мастера. Потому что услуга с качественной косметикой — это удовольствие и для специалиста, и для клиента.

Cтилисты-парикмахеры – настоящие волшебники в вопросах создания идеально подходящих форм, оттенков и образов. Стрижки с применением самых последних техник, укладки любой сложности, тонкая работа с цветом, решение любых проблем с волосами и кожей головы – все это становится реальным благодаря совмещению опыта и мастерства с лучшими косметическими профессиональными линиями для волос.

Multijobs - Бьюти мастера, маникюр, стрижка, брови, ресницы в Московской области