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5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is a crucial part of a recruitment marketing method as it allows you to reach a far wider audience than simply people actively hunting for jobs (who comprise just a quarter of task applicants).

Once you’ve mastered turning your task descriptions into fantastic social ads, the next step is determining how to get those advertisements in front of the right people — or targeting.

Targeting on task titles and employment market is, naturally, a really effective way to set up your ad campaign, but some amazing candidates are still to be discovered outside those borders. Targeting is a crucial component of Talent Attraction. Here are 5 methods to use targeting to expand your swimming pool of quality applicants.

1. Use geofencing to reach more regional talent

When Kentucky Fried Chicken required to quickly staff up a recently opened dining establishment in the Netherlands, they established a project that advertised within 5 kilometers of the new dining establishment and employed 75 people and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around a place where your advertisements will run, can also be used for industry events that are packed with specialized candidates.

Facebook even uses the choice for «individuals traveling in this place», useful for these kinds of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 — 80 km (In the US, radius minimum for employment advertisements is 15 miles).

LinkedIn: Radius around a pin, 200 — 1000 m.

2. Borrow an audience

If the candidates you’re searching for influence any buying choices in a company, the heavy lifting about how to reach them has currently been done by the suppliers and providers selling to them.

Ask the hiring manager what technology or equipment this function would be handling weekly, or head over to Capterra or G2 to discover which software application companies are advertising to the same group of people you’re attempting to reach.

For instance, industry specific tools for banking or performance evaluation software for manager level positions.

Make a list of the companies more than likely to be selling to your best candidate and run their site URLs through Similarweb and employment SpyFu (both have freemium options) to see what keywords they are using to reach their audience.

Also examine what the «referring sites» can inform you about where your prospects are hanging out online.

Google Adwords/ Search: Add related URLs, to create Custom Segments.

Facebook/ Instagram: Search business and keywords in «in-depth targeting» area for ideas to produce Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the vendors and suppliers with Company Connections.

3. Highlight the best benefits

Use interest-based targeting to speak with what matters most to each prospect. Include your generous vacation policy to individuals thinking about travel and outdoor recreation.

Add a line about the business health care for those interested in mediation and physical fitness. Include an image of the last business volunteer day for employment those thinking about neighborhood problems and charity causes, or a photo of the workplace canine for family pet fans.

Interest-based targeting allows you to display a few of the more unique perks of your company that may not be a game changer for everybody, however for a select group can make all the difference.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has caused a lot of individuals to evaluate their profession courses and, as a few of them switch fields totally, there are likely highly qualified candidates that merely don’t have the normal title and market background.

One way to widen your candidate swimming pools beyond the common requirements is to look at what people like to do outside of work.

Look on LinkedIn to find 10-20 individuals who hold a comparable position to the one you’re aiming to fill and head to the bottom of their profile to find their «Interests».

List out the influencers, business, and groups these candidates have an interest in and see if there are some commonalities beyond industry-specific categories. Maybe they tend to be news addicts, support similar nonprofits, or follow the same authors.

From these shared qualities you can begin exploring interests and keywords that you can use to expand your reach to people that may not have the common profession course however could be an excellent fit.

Google Adwords/ Search: Add keywords and employment URLs for Custom Segments, and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a handy guide on classifications readily available).

LinkedIn: Advertise straight to those who belong of the very same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you reveal advertisements to individuals who have formerly connected with your ads, such as liking, swiping an image carousel, or clicking a link, and it’s typically included as an audience classification to campaigns.

Often retargeting just shows the same advertisement to people whenever (think about that a person ad that seems to follow you around the web), however retargeting provides an excellent opportunity to give more comprehensive task details to individuals who are already interested.

For employment example, retargeting ads could consist of more details on role duties, employment special advantages, or a link to a «day in the life» post — assisting to pull people further along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: employment yes.

Unlock effective targeting with wonderkind

Wonderkind gives you the tools and design templates to create recruitment advertisement campaigns across numerous social platforms with just a few clicks. With the central dashboard, you can see which campaigns are carrying out well to help you explore and modify your targeting efforts.

With Wonderkind you likewise have access to a deep database of task title synonyms. When you add a target title into a project, Wonderkind can automatically fill out a range of related task titles (consisting of in other languages) that can expand the reach of your ad to quality candidates.